You may think that your competitive advantage in the marketplace relies on your patented processes or on the highly-skilled workers you managed to retain. But the truth is, people and products aren’t things that are intrinsically a company’s – competitors can easily hire away your best people and gain access to the knowledge that supports your processes. The only thing they cannot duplicate, no matter how much they try, is your corporate culture – and that is really the only sustainable competitive advantage you have.
What Is Corporate Culture and How Do You Get One?
According to Prof. James L. Heskett, author of the book The Culture Cycle, effective culture “can account for 20-30% of the differential in corporate performance when compared with’culturally unremarkable’ competitors.” Each culture has its own specificities and numerous factors go into creating one, but most of them have the following elements in common, as outlined by Harvard Business Review:
The physical workspace influences behaviors by structuring relationships between members of an organization. It encourages some communication patterns while discouraging others. More importantly, it tells people how the company operates, what it values, where it has been, and where it is heading.
Some companies fail to establish a culture that drives customer and organizational success because they fail to understand that office space acts as a catalyst for collaboration, engagement, and innovation. Others may understand the importance of creating a space that supports their culture, but they only focus on the short-term instead of the big picture. Here are some of the most common workplace mistakes business owners do that prevent them from creating a strong corporate culture that works for them, their employees, and ultimately their customers.
How Is Your Office Interior Design Messing with Your Culture?
It doesn’t give people the option to change their environment.
Creating a flexible workspace usually means increased productivity, more efficient use of space, and happier employees. Especially in areas designed for project planning and other collaborative activities, people should be given options to change their environment. A traditional setup with a bulky table in the center of the room and assigned seats no longer works. Workers prefer a room that’s adaptable because the work they do changes every hour of the day, so it makes it easier for them to be productive.
Also, a flexible environment with unassigned seating allows you to relax hierarchies, so that workers can focus more on the collective goals of the company and less on how poorly they’re being treated.
It doesn’t facilitate chance encounters.
Chance encounters are necessary to increase familiarity between the members of an organization and to spark conversations that may lead to innovative solutions. Stairs are no longer placed in the back of the office, they now have a central position in most modern office environments. Nooks are placed near areas designated for coffee, eating, and printing to give people the privacy they need to finish a conversation started in one of these common areas. Glass is now replacing concrete for conference room walls in order to establish a vivid environment and keep the mind awake. No longer is priority given to functional and aesthetical considerations: the office of the future is built around human potential, productivity, and performance.
It doesn’t consider worker and workplace wellbeing.
Co-author of the book Wellbeing Tom Rath notes that, “The most successful organizations are now turning attention to employee wellbeing as a way to gain emotional, financial and competitive advantage.” In a workplace that doesn’t promote and support worker wellbeing, people are overly worked and overly stressed, and they rarely can meet challenges in an effective way to help move the company forward. Although they still come into work, they are unproductive mentally, and this leads to costs that are almost twice the cost of absenteeism in certain countries. The key is to have a broad attention to employee wellbeing and take into consideration aspects that go beyond the physical, such as the emotional and cognitive processes that influence and support worker performance and productivity.
Creating a strong and unique culture is certainly not an easy thing, but having a physical space that communicates to clients your mission and values is certainly an important step in that direction. Contact your local office space planner to talk more about your options to set up an office environment that doesn’t undermine your corporate culture.
Lynne Lemieux, Founder and President of Alliance Interiors Inc., has devoted more than 20 years of experience developing and implementing growth opportunities for some of Canada's leading office furniture dealers. Her ability to provide clients with inspiring and versatile interior solutions for both business and home office environments has garnered her title of Aboriginal Business Woman of the Year in the city of Toronto for 2012. In her spare time, Lynne takes an active interest in politics, public speaking, and philanthropy, but also enjoys gardening, interior decorating, cooking, yoga, and traveling.