Why Creating an Attractive Office Space Matters


Despite the twists and turns of the economy, there is a fierce war for talent going on – one that is expected to persist over at least the next couple of decades. As a business owner interested in building a strong talent pool, large part of your time should be spent trying to find hardworking and knowledgeable employees, and then find a way to convince them to stay.

To properly recruit motivated individuals who will get work done the right way, employers must first find out what really drives people to work. According to several studies, some of the strongest and most pervasive factors that motivate employees include good communication with management, opportunity for career growth, performance recognition, challenging work, and, most importantly, a creative and attractive work environment that accommodates their new work style. Here we’ll take a look at the impact that office design has on attracting and retaining key personnel, increasing work productivity and performance, and building your company culture.

Office Design Increases Talent Recruitment & Retention

For today’s employees, hefty bonuses and attractive retirement plans aren’t cutting it anymore, they expect much more than pay and benefits in exchange for their daily grind. Sure, a solid compensation plan remains a major factor in attracting and retaining key personnel, but no longer is this the only route to building a strong talent pool. Where they work, and how they work, carries significant weight.

When candidates, especially Gen Xers or Millennials – walk into an office, they first check whether the workplace accommodates their most important preferences, which include:

  • Sustainability of design and honesty of materials
  • Flexibility, mobility, and functionality
  • Configurability of furnishings
  • The use of ergonomics and whether the workplace supports their health and wellbeing
  • The potential for collaboration and social interaction at work

To attract and keep prospective employees, the workplace design should reflect a comfortable, fun, and residential environment that stimulates workers’ creativity and fosters innovation. Incorporating sustainable design in existing or new spaces also helps turn the office space into a tool for recruiting and retaining key talent.

Office Design Increases Quality of Work and Productivity

Office Design Increases Quality of Work and Productivity


Can the design and setup of an office space impact the quality of work and the productivity of your entire team? It can, and it does. From the office layout to individual desks to lighting, everything in the work environment has an impact on the way work is done and on employees’ overall ability of being productive. Studies have shown that a well-designed workplace can increase productivity by 20 percent, and that certain elements of the work environment help shape employee behavior and in positive ways:

  • Ergonomics: Using anatomically-correct furniture will prevent chronic pain from prolonged sitting and allow users to customize their workstation to fit their needs and workstyle.
  • Lighting: Letting in natural light increases focus, concentration, and inspiration, and decreases the risk of eye strain, headaches, irritability, and depression caused by working in dark spaces.
  • Clutter: Keeping a neat and tidy workstation will allow workers to lose less time with organization and focus better on their tasks at hand.
  • Air quality: Indoor air pollutants, such as those coming from office equipment, cleaning products, mold growth, chemicals, and dust mites, can cause or contribute to allergies, asthma, infections, and other health problems among workers.
  • Noise level: The lack of sound privacy is, for many workers, one of the most frustrating aspects of their work environment, directly affecting their physical, emotional, and cognitive state.

Office Design Strengthens Workplace Culture

Office Design Strengthens Workplace Culture


The new workforce feels more engaged and connected with the workplace compared to previous generations. According to a Johnson Controls survey, employees with ages between 18 and 25 view the office as an extension of their home life, so they want to feel excited and proud of being part of your organization.

If you want your workspace to attract the new generations of workers, retain talent, and foster innovation, your office must be more than just a space furnished for business operations. The layout and design must be conceived around your company culture and the unique combination of core values, beliefs, traditions, attitudes, and behaviors shared and promoted by your organization. If your workspace can be designed to communicate the company’s core values both to an internal and external audience, then you will be able to:

  • Increase marketability and be able to attract and retain key talent easier
  • Form cohesion between employees
  • Strengthens employee engagement and increase productivity
  • Outperform competition in financial performance

In other words, the more valued, challenged, and fulfilled the workforce, the stronger and more successful your company will be. However, since no two industries and leadership mentalities are alike, it’s crucial to put careful thought and planning into the design of every space. Contact your local office space designer to talk more about your options to create a space that can attract key talent and foster innovation.

About the Author Lynne Lemieux

Lynne Lemieux, Founder and President of Alliance Interiors Inc., has devoted more than 20 years of experience developing and implementing growth opportunities for some of Canada's leading office furniture dealers. Her ability to provide clients with inspiring and versatile interior solutions for both business and home office environments has garnered her title of Aboriginal Business Woman of the Year in the city of Toronto for 2012. In her spare time, Lynne takes an active interest in politics, public speaking, and philanthropy, but also enjoys gardening, interior decorating, cooking, yoga, and traveling.

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